Even "deadly" pandemics, like Swine Flu, need their marketing campaigns. Rather that trying to pronounce what sounds like a longhand form of nitrohydrogen (N1H1), Lordsathien decided to pronounce the virus' designation as if it were in 1337 and thus the virus became known as the "hiney virus."
"The hiney got my field trip canceled!" --MOGHARR
"Hamthrax" is another acceptable nickname.